IL SEGNO ALFA
Triennale di Milano
For the Triennale di Milano and Alfa we provided set up and graphic design for an exhibition celebrating 100 years of the renowned car company.
The exhibition is divided in different rooms, each of them telling the story of a different decade through a painting, newspaper pages, iconic design objects and a chosen media.
As a set up we created a visible ‘fil rouge’ that extends over the walls of the different spaces of the location.
Graphic design was inspired by the intense and swirling lines of a Fortunato Depero artwork depicting a speeding car, both of which were on display as part of the exhibition.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)