For matresses company Fabricatore we designed a retail concept used for the brand showrooms in different italian cities. For each of these locations we provided a site-specific project and works management.
We created a few replicable and very recognizable elements: displays for pillows, lighting panels used as a backdrop for matreesses on display and most of all innovative and custom designed 'test booths' for clients.
The client has the opportunity to test the matress inside a special 'cocoon' providing a real sensory experience: a pictoresque back lit sky full of stars stimulates your eyes, a custom selected mix of scents titillates your nose while a localised sound cuddles your ears.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)
TOP TAG is an ever evolving project created in Milan in 2008 by Nick Bellora, Nicole Bonini and Francesco Carli with the mission to invest in their professional skills and experiences.