MERCEDES BENZ COMPANY CAR DRIVE

EVENT, EXHIBIT


 YEAR
 2019

 CLIENT
 Mercedes Benz

 EVENT BY
 Prodea Group

 LOCATION
 Autodromo di Monza

 PHOTO
 Francesco Carli

For Prodea Group event agency we designed a set up for Mercedes-Benz and for Smart during the Company Car Drive 2019 event, at Monza racetrack.

Plan for this set up begins with an orthogonal grid crossed by oblique lines with the goal to obtain a clear – yet not monotonous – space.

The areas inside the boxes are contiguous to the outer areas to showcase the cars and they are connected by a very visible central path, with a blue finishing.

Two platforms used to showcase the two main cars are focal points of the entire set up: they both are modeled into circular shapes with intergated lights.

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About us

TOP TAG is an ever evolving project created in Milan in 2008 by Nick Bellora, Nicole Bonini and Francesco Carli with the mission to invest in their professional skills and experiences.