PORTE APERTE ATM
Officina Generale ATM, Milano
For DPR event agency we designed a site specific scenography in an unusual location: a big depot and garage owned by public transport company of the city of Milano
Our project dealt with the enormous space using a few different suspended scenographic elements: huge inflatable spheres and big long ribbons also serving as a support for test messages in line with the public brand philosophy.
On the ground we defined different areas for different entertainment activities using circular shapes of carpet and self standing totems with information graphic.
Thousands of citizens attended this huge event and entered the gates of a location open to the public just for one day.
We supported the agency with creative and technical input beginning with the first concept studies and then during each step of the production process until set up and dismantling.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)