THE ART OF BRAKING
Balich Wonder Studio
The exhibition, produced by Balich Wonder Studio and hosted at Milan’s Mudec museum, is composed of interactive installations, colors and sounds that draw every visitor inside the automotive world, fom the uninitiated to the car enthusiast.
“The art of braking” is an experiential journey through years of engineering milestones and new technologies in the Brembo universe.
The Brembo brakes have always linked innovation to design and the exhibition path wants to highlight all of their often overlooked qualities. Reflective surfaces, multicolored calipers and intricate disc sections act as a bridge between an important Italian industry and the museum environment.
From a designer point of view we were especially challenged on two fronts: building a mirror room able to maximize the potential of mirrored surfaces and a kinetic installation with 120 motors and cables to move 60 calipers’ mock ups in a fascinating choregraphy.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)