We worked with Fratelli Rosselli and Cuoio di Toscana for the introduction event of a new product, a “smartshoe” with integrated NFC tagging to digitally certify the origin of the raw materials. Other than the source data, by reading the tag with a smartphone more information about the company and the product care is available.

To highlight the idea of comfort and lightness of the shoes we designed and chose some display solutions that seem to float: transparent plexiglas cases and magnetic platforms that use the force of repulsion between two identical poles to remain suspended in mid air.