HOME. 175 YEARS OF INNOVATIONS WITH P&G
Leonardo da Vinci national museum of science and technology, Milan
We worked with the team at Leonardo da Vinci national museum of science and technology of Milan to design an exhibition detailing history and innovations in the field of home and personal care, promoted by Procter & Gamble.
We re-designed the exhibition space to create kind of a ‘model home’ divided into different rooms, each of them housing unusual and interesting informations about specific functions and activities we usually do in that space of the house (for example the kitchen area houses history of food conservation and cooking; bathroom is dedicated to history of soap and detergents, and so on…).
Each room is easily recognizable thanks to a distinctive color and custom designed graphic panels, made with the collaboration of illustrator and cartoonist Patrick Macchi who lent his freehand drawing capabilities to the project so we could build a scenography depicting the typical ambience of each room of the house.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)