HYBRID CLOUD
EXHIBITION
YEAR
2012
CLIENT
Microsoft
LOCATION
Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Milan
PHOTO
Francesco Carli
For Microsoft we designed a set up for the launch of a new “hybrid cloud” service, including a space for press conferences and a small exhibition.
We worked closely with researchers at the National Science and Technology Museum Leonardo da Vinci to create an exhibition based on the concept of hybrids in science and culture, illustrated through machines, natural elements (plants, fossils), musical instruments, etc.
Set up is made of different isles, each one with its peculiar geometrical character. Variations between organic and geometrical shapes were achieved by unexpectedly using polystyrene to build display elements.
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TOP TAG is an ever evolving project created in Milan in 2008 by Nick Bellora, Nicole Bonini and Francesco Carli with the mission to invest in their professional skills and experiences.