STAND MONDADORI DIRECT
Salone Internazionale del Libro, Torino
For the agency DPR we designed the Mondadori/bol.it stand at the Turin International Book Fair for two years in a row.
The 2011 project originated from the unusual idea of making the stand into some sort of theater where the audience could watch live book presentations, readings, talk shows and video projections on the big screen.
The same stand also hosted a more typical area for displaying products, a storage room and a private office.
The following year the stand became more varied by hosting different areas for different branches of the group in just one layout: a wide space for online book selling, an area for the franchising of new bookshops, a part dedicated to the ‘Mondadori portfolio’ (a data bank of images) and finally a section for the ‘Mondadori Emporio’ (selling gadgets, stationery and merchandising) and Smart Box.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)