PERSOL x DOLCE & GABBANA MILANO
Dolce & Gabbana
Martini bar, Milano
For one of the courtyards of Martini bar in corso Venezia, Milano, we designed and produced a set up made of mirror surfaces and big video screens to celebrate the launch of a collection of eyeglasses and sunglasses created by Dolce&Gabbana with Persol.
The set – made for Milano Moda Uomo – is designed to highlight, in a game of reflections and refractions, the campaign created by Domenico Dolce with Stefano Gabbana’s artistic direction: a gallery of ‘portraits in motion’ with a wordly and fresh appeal.
The entire collection is on display using special trasparent supports, directly fixed on the mirror walls to create the illusion of glasses floating in mid air.
A ‘photo booth’ area with photographer gives visitors the chance to recreate their own portrait in the same energic and ‘pop’ style of the campaign.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)