For Brema motorcyclists’ clothing we designed different set ups both for fairs and retail.
For the EICMA fair (Milan Motorcycle Show) we created a booth witn an unusual design, with the goal to present a line of technical sportswear in a setting as similar as possible to a fashion showroom.
In the retail fields we designed different displays and totems to be used in shops and showrooms.
These designs find inspiration in the ecological philosophy of the brand and are made using only sustainable materials: recycled cardboard and natural colors.
Each element is designed to be easily disassembled and reassembled – by unskilled staff also – so that it can be easily shipped and delivered to the distribution network.