For Next Group event agency we designed a set up for the annual convention of a company leader in the restaurant services sector, held in the fascinating Palazzo del Ghiaccio in Milano.

The large space was divided into two different areas according to the two main required functions: a catering area and a second area for the convetion stage and audience. We also set up a third area – a cozy lounge space – in the more secluded part of the location (an area with a low ceiling).

Our design tried to highlight the beautiful building using minimal scenographic elements and adding a specific light design to showcase the picturesque architectural structures.