For matresses company Fabricatore we designed a retail concept used for the brand showrooms in different italian cities. For each of these locations we provided a site-specific project and works management.
We created a few replicable and very recognizable elements: displays for pillows, lighting panels used as a backdrop for mattresses on display and most of all innovative and custom designed ‘test booths’ for clients.
The client has the opportunity to test the matress inside a special ‘cocoon’ providing a real sensory experience: a pictoresque back lit sky full of stars stimulates your eyes, a custom selected mix of scents titillates your nose while a localised sound cuddles your ears.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)