Autodromo di Monza
For Prodea Group event agency we designed a set up for Mercedes-Benz and for Smart during the Company Car Drive 2019 event, at Monza racetrack.
Plan for this set up begins with an orthogonal grid crossed by oblique lines with the goal to obtain a clear – yet not monotonous – space.
The areas inside the boxes are contiguous to the outer areas to showcase the cars and they are connected by a very visible central path, with a blue finishing.
Two platforms used to showcase the two main cars are focal points of the entire set up: they both are modeled into circular shapes with intergated lights.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)