For Samsung, together with the agency Eventually, we worked on the project for a roadshow travelling through different cities of Italy – Catania, Bari, Naples, Rome, Florence, Milan, Mestre and Turin – for the resellers of household appliances of the brand.

This series of events aimed to introduce to the salespeople the functionalities of the new products as well as being an opportunity for entertainment and team building. The group activities, designed in an arcade style with graphics inspired by retro videogames, merged the elements of interaction and fun with the informative aspect by using the characteristics of the products as tiles and targets for the different games.

The final event of the roadshow was held in Milan at the Bobino Club, where the appliances became a part of the set-up thanks to scenographic lights that utilized the blue shade typical of the Samsung branding.