For Tecnoyarn, a yarn manufacturer, we designed a booth for the ITMA trade show in Rho.
Thanks to the wide range of colors available, we were able to create a waterfall-like installation on shades of green by suspending the spools at different heights as the background of the booth. The other colors were used to create small columns housed in transparent plexiglas tubes and at the base of display totems. A synthetic grass carpet and large printed natural designs for the backdrop completed the set-up to emphasize the green aspect of the innovative production process developed by the company.
The goal was to make the booth easily recognizable and distinctive within the fair by developing vertical elements as well as using the brand’s typical blue for carpeting and displays. In order to put the product at the center, in addition to more “classic” bases to display products made with the company’s yarns, we wanted to use yarn spools as the decoration and fil rouge of the set-up.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)