YOUTUBE FESTIVAL 2023
AN EVENT BY
The Mall, Milano
Collaborating with the creative and technical team of Balich Wonder Studio and the marketing managers of YouTube, we took on the role of set designers for the realization of a B2B convention with an unusual and stimulating format.
Guests had the opportunity to immerse themselves in an experiential journey consisting of various mini scenographic sets, each built around the performance of a famed content creator. The inspiration came from the world of entertainment but also from contemporary theater, such as ‘Sleep No More.’
In the initial steps of the project, in accordance with the client’s directions, we relied on Artificial Intelligence applications such as MidJourney and Chat GPT. In the second project phase, we delved into creative and production aspects using our more established tools: AutoCAD drawings, visualizations generated from 3D modeling, and the most detailed specifications possible.
In addition to thematic sets, the project involved designing a stage for the performance of a pop-rock group and creating a ‘speakeasy’ in the backstage: a space dedicated to the dinner for VIP guests.
Via Guido Cavalcanti, 16, 20127 Milano (MI)
Via Repubblica, 2C, 25017 Lonato del Garda (BS)